HUNTING & FISHING
with ELLEN GOLLA
Build a Lead Generation Strategy That Fits Your Personality w/ Ellen Golla - Presented by KWP ALC Business Development Committee
for internal use only
Tired of Lead Gen Feeling Like a Chore? Find the Strategy That Fits YOU.
Let’s be honest, lead generation can be exhausting. If you’ve ever dreaded picking up the phone to make cold calls, or felt completely drained after trying to constantly churn out social media content, it’s probably because you are forcing a strategy that doesn’t fit who you are. You shouldn't have to change your personality to build a highly successful real estate business. When your lead generation strategy conflicts with your natural strengths, consistency becomes impossible.
The good news? There is a better way.
Hunting vs. Fishing: Build a Lead Generation Strategy That Fits Your Personality
In this hands-on workshop, you will step away from the "one-size-fits-all" advice and discover the exact lead generation style that works for you.
Here is what we will cover:
The Hunting vs. Fishing Framework: Learn the fundamental differences between proactive, outbound strategies ("hunting") and magnetic, inbound strategies ("fishing").
Discover Your Strengths: Through engaging group activities, identify which lead generation activities naturally align with your personality so that building your business feels authentic instead of forced.
Build Your Custom Plan: Walk away with a personalized, practical plan you can consistently execute without burning out.
Stop wasting time and energy on methods you hate. When you focus on the right activities, you can build a sustainable pipeline of clients and actually enjoy the process.
