KW LUXURY
Known for a distinct approach to real estate - a reputation built around meticulously tailored experiences, loyal clientele, and success stories beyond compare - Keller Williams and its agents are luxury leaders, selling more $1 million plus properties than any other company*.
The House of Excellence
Renowned for unparalleled expertise, Keller Williams’ luxury agents stand in a class of their own. Whether you are just entering the luxury market or you are a top-tier agent, our carefully curated communities speak to the training, insights, and resources you need to succeed in the competitive landscape of luxury.
The Details
For Keller Williams agents and support teams who have not yet earned-in, we provide a Four Essential Pillars to Grow Your Luxury Business Course, designed to provide the skills, knowledge, and standards you need to enter the luxury arena.
Over 12,000+ KW Luxury agents
$17.1 B in luxury referral transactions in 2022
The Benefits of Luxury
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Luxury Performance Updates and Trends
Curated Luxury Training and Events
Elevated Marketing and Branding Assets
Annual Luxury Symposium
Luxury Listing Syndication to WSJ, Mansions Global, Barrons Group, Penta, Marketwatch and James Edition
KW Luxury Client-Facing Magazine
Networking and Referrals
Client-Facing Luxury Badge in Agent Search
KW Luxury Membership Cost
Free for earned-in Luxury members
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All benefits included with KW Luxury, plus:
Access to KW Luxury Pro Referral Directory
Enrollment into KW Luxury Pro Facebook Group
Complimentary Admission to One In-Person “Four Essential Pillars to Grow Your Luxury”
Virtual Luxury Speaker Series Broadcast and Masterminds
Priority Registration for KW Luxury Symposium
Priority Registration to In-Person Masterminds
Discount on Enhanced Marketing Services
Complimentary Receptions
KW Luxury Pro Cost
$250 / month
Frequently Asked
Questions
How is a luxury property defined?
KWRI defines the minimum price point for luxury sales as the top 10% of transactions within a county. If the county’s top 10% of transactions falls below $700,000, the standard will automatically default to $700,000.
Regional leadership may accept the definition of the top 10% set by KWRI, or they may decide to increase it. However, they cannot lower the standard.
What are the qualifications to become an earn-in Luxury agent?
Consideration for the KW Luxury earn-in community requires agents to close a minimum of four transactions in the past 24 months at the luxury threshold set by regional leadership. Please reach out to your local market center leadership to confirm the threshold for your area. After the initial 24-month period, we re-evaluate your luxury qualifications annually. On each subsequent year, we check that you have closed the minimum number of transactions as specified by your local leadership looking back at the immediately preceding 24 months.
What areas does KW Luxury serve?
KW Luxury serves the U.S., and Canada, and spans five continents.
How can I connect with a KW Luxury agent?
Search for an agent by name or location
Are luxury marketing materials available for agents who have not earned in?
For Keller Williams agents with a qualified luxury listing who have not yet earned-in, we provide luxury property branding materials and listing syndication to luxury sites.
How much does it cost to become a KW Luxury Agent?
There is no fee to earn-in to the KW Luxury program and access the exclusive benefits and resources – you truly earn it! For Keller Williams agents with a qualified luxury listing who have not yet earned-in, we provide luxury property branding materials and listing syndication to luxury sites.
How can I contact the KW Luxury team?
Email luxury@kw.com.
What is the difference between a luxury property, a luxury agent, and a Luxury Pro member?
Agents with KW Luxury qualifying properties receive complimentary property benefits including syndication and marketing collateral for your listings.
KW Luxury earn-in agents close four properties within two years, and receive complimentary tools and benefits available on the Luxury Hub.
KW Luxury Pro members pay $250/month for an exclusive membership.
DOWNLOAD VALUE SHEET
Luxury Valu FLYER https://go.kw.com/hubfs/Community_Luxury/Documents/KWLuxury_Value.pdf
