MAY TEAM MEETING
Deals, Integrity, and Chapstick: The Power Moves of May at KW Pasadena
w/ Robert Schmolze, Marketing Director, Keller Williams Pasadena Realty
May Team Meeting Recap — Keller Williams Realty Pasadena
May’s team meeting was more than just another Tuesday — it was a masterclass in integrity, resourcefulness, and next-level agent success. From thrilling first-time closings to legal lessons and social media tips that could 10x your reach, this wasn’t just a team meeting — it was a full-on productivity power-up.
Listings, Buyers & Opportunities
Agents shared red-hot buyer needs and new listings across Pasadena, San Marino, Culver City, and West Adams. There’s also a retail/café space and an entire 16-shop plaza hitting the market soon — if you’ve got retail clients, it’s time to reach out.
ACTION STEP:
✅ Match these buyers with your pocket listings or off-market deals. Be the connector that closes the gap.
Tell Us Something Good:
Wins & Welcome Moments
Stephanie transferred from Beverly Hills and is now proudly local KW Pasadena. Welcome.
The Phillips Group - Escrows that took 9 months (a “real estate pregnancy!”) finally closed.
New agent Zara landed her first deal through her sphere of influence — on her birthday!
Agent Ricardo got his first deal by helping a neighbor carry boxes. (Yes, being nice pays.)
ACTION STEP:
✅ Reconnect with your sphere today. 86% of first deals come from people already in your phone.
RED Day Highlights & How to Reuse It for Leads
With $1,800 raised, KW Pasadena donated books, sports gear, furniture, and more to Don Benito Elementary. Shout-out to the Culture Committee, and especially Cynthia and Lisa, for making this year’s RED Day a smash hit.
🎥 The Red Day recap video and blog are ready to share — cut, remix, or reuse it to show how involved and impactful you are.
Questions Answered:
Q: Can I use Robert’s video to make my own version?
A: Yes. Ask Robert for the source file. Add your own narration.Q: What if I don’t know what to write?
A: Paste the KW RED Day ReCap’s blog post into ChatGPT and ask it to “make it sound like me. Turn it into a social post” Then share it everywhere!
ACTION STEP:
✅ Repost the Red Day recap or use it as your own newsletter or Instagram reel.
Smart Agents Use AI & Smart Goals
Knowing your Numbers can make or break your business. Gabe emphasized Command's Goals feature as a way to track your path to income, down to how many appointments you actually need.
Numbers That Matter:
GCI goal? $287,000
Required appointments? Just 28 over 6 months if you started now.
Focused conversion rates help you win without burning out. “Don’t just wish for six figures. Build a plan for it.”
ACTION STEP:
✅ Log into KW Command → Reports → Goals → Set your 2025 targets now.
Legal Corner: Price Gouging & Integrity Wins
Agents were reminded to cancel listing agreements in writing, with a paper trail, if a landlord wants to violate rent control laws.
Case Study:
An agent refused to participate in raising rent from $3,500 to $7,000 post-fire. Though the owner relisted with another agent, our KW agent got a notice because their MLS ID was still visible. But because they had backed out ethically and clearly, KW Pasadena was protected.
Big Win:
Another agent refused to solicit a listing, from someone already under contract with another realtor, and that seller later offered them their entire portfolio.
Questions Answered:
Q: What should I do if a landlord wants to raise rent illegally?
A: Cancel in writing, document the conversation, and walk away. Integrity matters.Q: What if someone with an active listing wants to work with me?
A: Kindly decline. The right people will come back to you.
ACTION STEP:
✅ Always get signed cancellations and email confirmations. Integrity is your best marketing.
Eaton Fire Leases: Proceed with Caution
If a property was near the Eaton Canyon fires, it may still contain toxins, smoke, or lead residue — even if it looks untouched.
⚠️ California law does not allow tenants to waive habitability rights.
Q: Can a tenant sign a release saying they’re okay with it?
A: Legally unenforceable. Don’t do it.
Q: What can I do instead?
A: Call Gabe and Ken to talk about each case.
ACTION STEP:
✅ If you’re unsure, call Gabe or Ken before moving forward on anything in a fire-affected zone.
Top Agent Recognition
Full Cappers:
Kevin Lutz
Royalty Cappers:
Joe Chavez, Kevin Hurley, Danny Casey, Anna Wang, Dan & Colette Leech
Top 10 for April (Pasadena Office):
The Berns Team, Joe Chavez, Jessica Romero, Espie Bagwell, Dan & Colette Leech, Kinga Dorosz, Anna Wang, Danny Barriga, Brian Parsons, Apple Zhao
Top 10 (KW Inland Empire Region):
Dan & Colette Leech, Don Zhao, Joe Chavez, The Berns Team, Jessica Romero
ACTION STEP:
✅ Reach out and congratulate a fellow agent. Building relationships with top producers builds your network and credibility.
TC Corner Quick Tips:
Email your New listings to your TC, Noel, and Compliance within 48 hours.
Watch out for optional wildfire reports — if you don’t counter them out, your seller must pay for it.
First American Home Warrenty Freebies You Shouldn’t Miss
100 free branded postcards and flyers a month with America Home Warranty contact Sandi Franco.
✍️ Free pens, chapstick kits, and giveaway bags for warm-lead farming
🧠 Pro tip: Include chapstick with the line: "Let me help you seal the deal."
Upcoming Trainings & Culture Events
🔥 Every Thursday – Caravan Pregame at 10:30 a.m.
📅 Starting June 1 – Team meetings & Education move to 11 a.m.
🥩 Summer BBQ – June 17th 12pm, in-office
📍Mega Agent Camp – August 11th, San Antonio - Register today.
📖 Contracts Class, Roleplay, Agent Huddle – every week
FINAL ACTION STEPS:
✅ Set your KW Command goals for 2025.
✅ Repost or remix the RED Day blog/video.
✅ Revisit your current transactions for habitability and pricing risks.
✅ Connect with one top producer or new agent this week.
✅ Say yes to the Summer BBQ. Be in the room where it happens.
More Resources
