This AI SEO / GEO playbook is a practical guide for real estate professionals who want to be discoverable, trusted, and referenced across both traditional search engines and AI platforms. It explains how SEO and Generative Search Optimization (GEO) work together to help agents build local authority, consistent digital presence, and long-term visibility in their markets.

Designed for real estate, the playbook focuses on clear structure, trustworthy content, reviews, social signals, and local relevanceโ€”so your business can be found, named, and recommended when buyers and sellers search with AI.

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