OFFICE SUCESSES January
KW Pasadena January 2026 Market Performance: Leading Growth in a Shifting Market
As the Southern California real estate market adjusted at the start of 2026, Keller Williams Pasadena demonstrated measurable growth across key performance indicators, outperforming both local competitors and broader MLS trends.
Using January 2026 data compared against December 2025 and year-over-year benchmarks, the results show a clear pattern: agents supported by strong systems, leadership, and culture continue to win market share—even in changing conditions.
Listings Taken: Strong Momentum at the Start of the Year
Listings taken are one of the clearest indicators of future market strength. In January 2026:
KW Pasadena listings taken volume increased 344.79% month-over-month, significantly outperforming:
CRMLS overall (+75.18%)
Local cities (+89.89%)
Listings taken units increased 166.67% month-over-month, again exceeding:
CRMLS (+63.50%)
Local cities (+84.17%)
While year-over-year comparisons showed declines across the broader market, KW Pasadena posted a +23.94% year-over-year increase in listings taken volume, signaling sustained growth where others contracted.
Contracts Written: Outperforming the Market on the List Side
January also showed notable gains in contracts written on the list side:
KW Pasadena list-side contract volume increased 98.59% month-over-month
List-side contract units increased 33.33%
In contrast:
Local cities showed slight declines
CRMLS growth remained far more modest
This gap highlights the advantage of proactive listing strategies, pricing guidance, and agent support during periods of market recalibration.
Closed Production: Growth Where It Matters Most
Closed production reflects execution, not just activity. Over the most recent 12-month period:
KW Pasadena sell-side closed volume increased 17.75%
Local cities grew 8.09%
CRMLS overall grew only 1.85%
Even more telling, when comparing December 2025 to January 2026:
CRMLS total closed volume declined 27.78%
Local cities declined 31.14%
KW Pasadena increased total closed volume by 34.50%
This divergence underscores the importance of operational consistency, accountability, and agent readiness.
What This Means for Pasadena Buyers, Sellers, and Agents
For clients, these results indicate a brokerage actively winning listings, navigating negotiations effectively, and closing transactions despite market headwinds.
For agents, the data reinforces a core truth of real estate performance: market conditions matter—but systems, training, and culture matter more.
KW Pasadena’s January performance reflects:
Disciplined listing strategies
Strong agent collaboration
Local market expertise
Leadership focused on long-term growth, not short-term noise
Looking Ahead
January 2026 set the tone for the year ahead. While market conditions will continue to evolve, KW Pasadena enters the year with momentum, clarity, and measurable results.
In real estate, consistency wins—and the data shows where that consistency lives.
“Our office increased Contracts Written List Side Volume by 96.01% year-over-year—nearly 14 times the local average.”
In Listings Taken Volume, our office saw a 17.73% increase over the last 12 months, outperforming both the CRMLS average (16.19%) and the local city average (5.54%). Our team continues to attract and win listings with consistency and skill.
When it comes to Contracts Written List Side Volume, we saw incredible growth. From May to June 2025 alone, we increased by 41.67%, while our local cities experienced a -10.06% decline. Year-over-year, we posted an astonishing 96.01% increase—eclipsing the CRMLS’s 6.80% gain. Over the last 12 months, we surged by 48.26%, far above the local and CRMLS growth rates.
“In just one month, we boosted Contract Units Written by 41.18%, while the local market declined by 3.49%.”
Contract Units Written tell a similar story. From May to June, we increased by 41.18%, and compared to June of last year, our contracts written doubled—up by 100%. Our 12-month increase of 28.42% outpaces both our cities and the CRMLS, proving our Realtors aren’t just writing more contracts—they’re closing more deals than ever before.
In Closed Production List Side Volume, our office saw a 31.60% increase over the last 12 months. Again, this surpasses both the CRMLS’s 7.30% and our local cities' 2.53% growth. Similarly, in Closed Production List Side Units, we were up 15.66%, well ahead of CRMLS’s 2.11% and local cities' 7.30%.
“Over the last 12 months, our Closed Production List Side Volume jumped 31.60%, outpacing the CRMLS by more than four times.”
Our Closed Production Sell Side Volume increased by 21.44% from May to June 2025. Year-over-year, that number stands at 7.94%, and over the past year, we’re up 18.50%—once again proving the strength of our Realtors’ ability to represent sellers effectively and deliver results.
Lastly, in Total Closed Production Volume, Keller Williams Pasadena posted a remarkable 26.55% increase over the past 12 months—nearly four times higher than our local cities and significantly above the CRMLS average.
These numbers don’t just tell a story—they affirm that our agents are among the most productive, driven, and skilled professionals in the region. Their hard work, market expertise, and dedication to clients are setting a new standard for success in real estate.
If you’re a Realtor looking to take your career to the next level, or if you're simply curious about the Keller Williams difference, now is the perfect time to connect. We invite you to schedule an appointment with our Team Leader, Gabriel Perez, and discover how you can be part of this thriving and supportive community. Your next big move starts here—at Keller Williams Realty Pasadena.
Office successes
We receive data that tells how our office is comparing to other brokerages in our area. As well as the overall CRMLS.
Just to look at the month of June:
Listings Taken Volume:
Comparing the last 12 month period the CRMLS was up 16.19%.
Comparing the last 12 month period our local cities were up 5.54%.
Comparing the last 12 month period our office was up 17.73%
Contracts Written List Side Volume:
Comparing May 2025 to June 2025 the CRMLS was down -2.45%, Comparing June 2024 to June 2025 it was up 6.80% and the last 12 month period up 7.39%.
Comparing May 2025 to June 2025 our local cities were down -10.06%, Comparing June 2024 to June 2025 they were down -5.40% and the last 12 month period up 2.56%.
Comparing May 2025 to June 2025 our office was up 41.67%, Comparing June 2024 to June 2025 we were up 96.01%, and the last 12 month period up 48.26%
Contracts Written List Side Units:
Comparing May 2025 to June 2025 the CRMLS was down -1.94%, Comparing June 2024 to June 2025 it was up 3.56% and the last 12 month period up 2.14%.
Comparing May 2025 to June 2025 our local cities were down -3.49%, Comparing June 2024 to June 2025 they were up 10.50% and the last 12 month period up 6.99%.
Comparing May 2025 to June 2025 our office was up 41.18%, Comparing June 2024 to June 2025 we were up 100.00%, and the last 12 month period up 28.42%
Closed Production List Side Volume:
Comparing the last 12 month period the CRMLS was up 7.30%.
Comparing the last 12 month period our local cities were up 2.53%.
Comparing the last 12 month period our office was up 31.60%
Closed Production List Side Units:
Comparing the last 12 month period the CRMLS was up 2.11%.
Comparing the last 12 month period our local cities were up 7.30%.
Comparing the last 12 month period our office was up 15.66%
Closed Production Sell Side Volume:
Comparing May 2025 to June 2025 the CRMLS was down -0.33%, Comparing June 2024 to June 2025 it was up 3.18% and the last 12 month period up 7.30%.
Comparing May 2025 to June 2025 our local cities were up 10.75%, Comparing June 2024 to June 2025 they were down -0.31% and the last 12 month period up 2.53%.
Comparing May 2025 to June 2025 our office was up 21.44%, Comparing June 2024 to June 2025 we were up 7.94%, and the last 12 month period up 18.50%
Closed Production Total Volume:
Comparing the last 12 month period the CRMLS was up 7.30%.
Comparing the last 12 month period our local cities were up 2.53%.
Comparing the last 12 month period our office was up 26.55%
If you are a non-Keller Williams Agent, open to talking about your career goals schedule an appointment to talk about growing your business.
Gabriel Perez
KW Pasadena Team Leader
626-204-3303
gabrielcruzperez@kw.com
kwpasadena.com
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