RED Day is KW’s annual day of giving back. Every second Thursday of May, agents, leaders, and associates step away from their daily business duties and venture out into their communities to Renew, Energize, and Donate.
Give Where You Live
RED Day was founded in 2009 as a way to uphold our philanthropic responsibilities to the communities we serve. It is also a celebration of the birthday of former CEO of Keller Williams and passionate builder and champion of our culture, Mo Anderson.
Global and Local Impact
Throughout the years, associates have built homes from the ground up, gathered and distributed food to those in need, organized relief efforts in the face of natural disasters, and raised tens of thousands of dollars for charities near and dear to their hearts and the hearts of their communities.
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