SUMMERTIME BLITZ
Summertime Blitz
delivers predictable,
profitable lead generation.
Grand Prize
Grand Prize Winners will be treated to Lunch with award-winning broker and owner,
Ken Parsons, Keller Williams Realty Pasadena.
Clear, seasonally aligned plan
Focused Blitz sprints that drive momentum
Dupli-Care systems that multiply every transaction
Compounding referral growth
Summertime Blitz Overview
6/16 Prep Week:
Set goals, prep 20 Pop-By gifts, and organize your desk.6/23 Week 1 (Fundamentals):
Add 3 new people a day to your database & write notes.6/30 Week 2 (Sunshine):
Hit the road to drop off your Pop-By gifts.7/7 Week 3 (Out of Office):
Make your calls from a coffee shop, park, or beach.7/14 Week 4 (Referral Train):
Get face-to-face for breakfast/lunch dates.7/21 Week 5 (Brewing Referrals):
Do quick coffee dates & book B2B meetings.7/28 Week 6 (Business Breakfasts):
Take local business owners to breakfast, host your client party, tally your numbers, and celebrate!7/30 Week 7 Thursday - Summertime Blitz Celebration!!!!
Celebrate your wins and a Blitz well Done.
Prep Week
To prepare for The Blitz, participants are encouraged to complete the following activities:
Blitz Central Resources: Locate and utilize the "Welcome to the Summertime Surge" video, "Party Your Way to the Top" video, "What Is a Blitz Buddy?" video, and the "What Is a Blitz Buddy?" resource.
KW Command Training: Navigate to this training to learn the fundamentals of working by referral.
Pop-By Preparation: Buy 20 Pop-By gifts (or create your own), watch the "Pop-By Roleplay" video if needed, and print Pop-By tags using The Pop-By Plan.
Workspace: Clean and organize your workspace.
Reading: Read the recommended book, A Minute to Think by Juliet Funt.
Party Planning: If hosting a party, download "The Client Party Planner" on Blitz Central.
Week 1
Hitting a Home Run with the Fundamentals
The action steps for Week 1 are as follows:
Monday (M): Watch the week's video,
add 3 new people to your database,
and call to set up an A+ client lunch for Friday.
Tuesday (T):
Add 3 more new people to your database
Prep your mailing (You can create/print a mailer with Canva and send with Command Marketing or use templates in Canva and send them yourself).
Wednesday (W):
Write personal notes to those added to your database on Monday and Tuesday,
Post on social media.
Thursday (T):
If hosting a party, contact your venue, caterer, and entertainment to secure a date.
Add 3 new people to your database and
Write a personal note to each.
Friday (F):
Check in at the Group Coaching Call
Call to let 10 people know you will pop by next week
4 A+ clients on Monday,
3 current leads on Tuesday,
and 3 agents on Thursday
Additionally,
take the A+ client called on Monday, to lunch
and follow up with a personal note.
Weekly Totals: At the end of the week, call your Blitz Buddy to tally your numbers for total weekly activities, referrals received, and transactions closed.
Week 2: Popping By with a Dose of Sunshine
Monday (M):
Update your Database, get ready for the week.
Pop-By 4 A+ clients.
Call to set up an A+ client lunch for Friday.
Tuesday (T):
Watch the week's video at the meeting.
Pop-By 3 current leads.
Wednesday (W):
Write personal notes to all those you popped by on Monday and Tuesday.
Get your mailing out to your entire database.
Thursday (T):
Pop-By 3 fellow agents to brainstorm and network.
Write a follow-up personal note to each.
Friday (F):
Check in at the Group Coaching Call
If hosting a party, send out invitations.
Take the A+ client you called on Monday to lunch
and follow up with a personal note.
Week 3: Take the Show on the Road
Monday (M):
Update your Database, get ready for the week.
Call 5 of your past clients (or 5 of your top people if new to business).
Call to set up an A+ client lunch for Friday.
Tuesday (T):
Watch the week's video at the Meeting
Call 5 more past clients (or next 5 top people if new).
Wednesday (W):
Write personal notes to all those called on Monday and Tuesday.
Call to set up an A+ client lunch for next Monday.
Thursday (T):
If hosting a party, call through your database to follow up on the invite.
Call 5 of your current clients with an update
and follow up with a personal note to each.
Friday (F):
Check in at the Group Coaching Call
Take the A+ client called on Monday to lunch
and follow up with a personal note.
Week 4: Staying on the Referral Train
Monday (M): Update your Database, get ready for the week.
Tuesday (T):
Watch the week's video at the Meeting
Take the A+ client invited last Wednesday to lunch
and follow up with a personal note.
Call 10 A (or B) clients you will be popping by this week.
Pop-By 5 clients you called yesterday.
Call to set up an A+ client lunch for Friday.
Wednesday (W):
Pop-By the remaining 5 clients called on Monday.
Send the eReport to your entire database.
Thursday (T):
If hosting a party, call your top business-to-business relationships about sponsoring it.
Write personal notes to everyone you popped by this week.
Friday (F):
Check in at the Group Coaching Call
Take the A+ client you called on Tuesday to lunch
and follow up with a personal note.
Week 5: Brewing Up Referrals
Monday (M):
Make 10 calls to family and friends
and set up 2 coffee appointments (one for Tuesday, one for Thursday).
Tuesday (T):
Watch the week's video at the meeting.
Go on your first coffee appointment and follow up with a personal note. Call to set up an A+ client lunch for Friday.
Wednesday (W):
Fun day; no lead-generation.
Thursday (T):
Go on your second coffee appointment
and follow up with a personal note.
Friday (F):
Check in at the Group Coaching Call
If hosting a party,
call to confirm all RSVPs
and send reminder emails to those you haven't heard from.
Call 4 business-to-business relationships to set up breakfast appointments for next week.
Post on social media.
Take the A+ client you called on Tuesday to lunch
and follow up with a personal note.
Week 6: Business Over Breakfast
Monday (M):
Watch this week's video.
Take the business-to-business relationship invited last week (e.g., Lender) to breakfast
and follow up with a personal note.
Tuesday (T):
Watch the week's video at the meeting.
Take the business-to-business relationship invited last week (e.g., Financial Planner) to breakfast
and follow up with a personal note.
Wednesday (W): Prep your mailing. Take the business-to-business relationship invited last week (e.g., Insurance Agent) to breakfast and follow up with a personal note.
Thursday (T):
Let’s Celebrate! Join us for a Blitz Celebration and share your wins and Ah-ha’s.
Join us to watch & the Brian Buffini Predictions and
Email your Blitz results to Gabe.
If hosting a party,
finalize headcounts and confirm with vendors/entertainment;
Host the party this week.
Take the business-to-business relationship invited last week (e.g., CPA or Attorney) to breakfast
and follow up with a personal note.
Friday (F):
Check in at the Group Coaching Call
If you haven’t already updated the command with your notes and tags.
Add them to the appropriate smart plans and continue to keep in touch.
Summary
Tally the totals of weekly activities, referrals received, and transactions closed for each of the 6 weeks. Final figures should be recorded in the "Summary" section at the end of the book.
