GRIT: Integrity and Gratitude
The Foundation of Every Relationship. The Integrity That Defines Keller Williams Real Estate Agents
INTEGRITY
Doing the Right Thing—Always
At Keller Williams, integrity isn’t just a word on the wall—it’s a daily commitment to do what’s right, even when no one is watching. As we move through the real estate market’s highs and lows, agents who lead with integrity don’t just build transactions—they build trust.
Integrity means putting people before profits. It means giving honest advice, even if it doesn’t immediately result in a commission. It means showing up with transparency, consistency, and the courage to say, “This may not be the right move right now.” In a world where shortcuts are tempting, integrity keeps us grounded in long-term success.
Gary Keller reminds us, “Trust is the currency of business.” For real estate agents, that trust is earned by always choosing the ethical path—by owning mistakes, following through, and doing what’s best for the client, even when it’s inconvenient.
“Trust is the currency of business.”
- Gary Keller
Doing the Right Thing—Even When It’s Hard
“Integrity: Do the right thing.”
This value echoes through every Keller Williams office, reminding us that reputations are built one decision at a time. Clients remember how you made them feel—and they refer others not just because you closed the deal, but because they trust you.
KW Beliefs
“Integrity: Do the Right Thing.”
Every decision, every interaction, and every deal is rooted in honesty, transparency, and a commitment to ethical conduct.
It’s about choosing the path of truth, even when it’s harder or less profitable. It means telling clients what they need to hear, not just what they want to hear. It means honoring your word, owning your mistakes, and putting people before profit.
Doing the right thing builds trust—the foundation of lasting relationships in real estate. And in the long run, agents who lead with integrity don’t just close more deals—they build stronger reputations, deeper client loyalty, and careers worth having.
This month, try focusing on Integrity.
One way to practice integrity this month: Audit your follow-up game. Did you promise to check in and forget? Have you been avoiding a tough conversation with a client or teammate? Take five minutes today to write down one thing you said you’d do—but haven’t. Then do it. That’s integrity in action.
When integrity is your baseline, you don’t have to second-guess your choices. You’ll know you’re aligned with the Keller Williams mission to build careers worth having, businesses worth owning, and lives worth living.
Let this month be a reset: recommit to the daily actions that reinforce trust, clarity, and professionalism. Real estate is built on relationships, and relationships are built on integrity.
CHECK BACK MONTHLY TO GET MORE GRIT
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If you are a non-Keller Williams Agent, open to talking about your career goals schedule an appointment to talk about growing your business.
Gabriel Perez
KW Pasadena Team Leader
626-204-3303
gabrielcruzperez@kw.com
kwpasadena.com
CONGRATULATIONS
